Trusted by parents & schools across the UK
Give your child the words for their big feelings
Storybooks, feelings cards and classroom-tested activities that build confidence, kindness and resilience — loved by 39+ families and reviewed by real parents.
As seen in Vogue, Hello!, Marie Claire & The Big Issue
Why Families Love Sophie Says
Helping children understand their feelings, one story at a time
Emotional Wellbeing Made Simple
Stories and tools that help children name their feelings and understand what's going on inside.
Judgement-Free Conversations
We support parents and teachers with the words to talk about big feelings with little ones.
Confidence & Resilience
Helping every child grow up feeling brave, kind, and proud of who they are.
Best Sellers
Sophie Says … Everyone’s welcome!
Imagine a world where every child grows up feeling confident to be themselves, where they can name their feelings, bounce back from challenges, and know it’s okay not to be okay.
That’s the world we’re helping to build.
Sophie Says exists to give children the tools to understand emotions, build resilience, and develop self-belief. Through our books, classroom programmes, and wellbeing resources, we’re helping parents and teachers start the conversations that truly matter, about feelings, kindness, and courage.
This mission began as a way to honour my sister, who was a junior doctor and my best friend. After losing her to suicide, I made it my purpose to help children grow up with the emotional awareness and language that could change their future.
Every story, every card, and every classroom pack is created with one goal: to help children feel seen, heard, and supported, no matter what they’re feeling inside.
Are you looking for a children’s book that…Inspires? Excites? Empowers?
You’ve come to the right place!
Watch Our Videos
Finding Bunny - Wellbeing for the Classroom Programme
Sophie Says It's Okay Not To Be Okay Song and Music Video
Our Mission and Vision
About Me
Hi, I’m Esther, founder of Sophie Says and author of the Sophie Says series.
This all began as an idea I shared with my sister, something we wanted to create together to help children believe in themselves and talk about their feelings. When I lost her, everything changed. I left my corporate career to bring our idea to life and turn it into her legacy.
Through Sophie Says, I’m on a mission to make emotional wellbeing a normal part of childhood. Our books and programmes help children understand their feelings, build confidence, and develop resilience — the kind of tools I wish every child could have growing up.
Since launching, we’ve reached hundreds of thousands of families and schools across the UK, donating books to children who don’t have any at home and offering our wellbeing programmes for free to schools in need.
This isn’t just a business, it’s my purpose. Because every child deserves to know that however they feel, they are never alone.
Let customers speak for us
My little girl struggles with speaking about feelings and coping with big emotions. Love these books! She loves to read and I am really hoping that along with the emotion and affirmations cards, she will learn to communicate her feelings better so that we can help and support her more. Thank you ☺️ xx
I bought two books for my 5 year old who has been recently struggling with overwhelming emotions, and I love reading the books to her and talking about feelings!!
Lovely books bought as Christmas present for granddaughter show 6 n struggles at school
I bought these for my Grandchildren for Christmas, and I have looked through them and think they are great. So I have given a great review as from ordering to receiving these books it was a smooth and prompt process.
I have looked through the books and can't wait to give them to my granddaughter for her birthday.
Absolutely brilliant.
Read our first book 'be proud of who you are' last night with my 3 year old son. I will definitely be reading them all on a regular basis!
Cant recommend enough.
We loved the Feeling and Affirmation Cards too I forgot to said in my first Review and forgot to give a 5 star in my first Review too. ☺️☺️☺️
We are absolutely loving the books and cards right now! My children especially enjoy reading the Sophie Says series at bedtime and they have become a part of our nightly routine. Each book delivers a meaningful message and is beautifully written and illustrated. They’ve been fantastic for helping my kids not only understand their emotions but also build confidence and feel supported.
Lovely books, quick delivery
Brilliant books such a wonderful idea
The boys love it so much and the best books i have ready and they have
Such a useful resource to talk about feelings in a practical and sensitive way.
Such an important book to read with my three young daughters… I’m really keen to help them avoid some of the perfectionist patterns I fell into as a child, and this helps reinforce the message that mistakes are ok! Highly recommended as another great Sophie Says bedtime read, filled with positive messaging.
Bought these to donate to my daughters school & everyone loves them (including the teacher). Such a great resource.